If it looks like I flat out abandoned this blog, you’d be right up to today. When I started this blog I was unsure what I wanted to do with it. Then, after experimenting with providing online marketing for offline businesses, Traffic Geyser came out with Main Street Marketing Machines.
The whole package looked great and seemed like the tools would come in handy. It was very expensively priced by the way. However, I figured with one client it would pay for itself, and went on to purchase the system.
What I have since learned is there is far more to getting offline clients than just setting up a lead funnel and emailing all the pertinent local businesses and looking for the highest bidder. But, it really isn’t all that hard if you can speak the local businesses language, such as talking about increasing the bottom line with leads and more customers, rather than SEO, capture pages, link building, etc.
The offline market IS huge, many businesses do want to get online and do need help. Just know that if you decide to take on clients, you must be comfortable meeting face to face and be able to speak on your customers level.
If you are an internet marketer who really likes working from your home and you don’t ever want to meet with clients face to face, then working with offline local businesses may not be for you.
You may have read that you can serve local businesses in another area than where you live and you can be in contact with them via Skype, phone, email, etc. This is true…..maybe for a little longer, but not much longer in my opinion.
Think of it this way. Would your local businesses prefer working with an online marketer that lives hundreds or thousands of miles away, or the marketer that can show up at their location and meet with them?
The new and improved version of Main Street Marketing Machines is coming out soon, and if you are extremely serious about focusing on serving the offline businesses market, then I’d say MSMM is a good investment. Just know if you are a newbie, the learning curve will be steep.
Now, back to this blog and where I’ve been. As mentioned, I’ve been immersed in the ins and outs off helping offline businesses and have been getting mentored by an man who has been at it for 12 years, and has given me a whole different perspective than what MSMM has taught.
There are things only someone who has pounded the pavement with offline businesses for 12 years can teach you. So I’ve been at that, as well as serving a few local clients.
At the same time, I was lucky enough by complete accident to come across the path of an individual who revealed a whole lot of “secrets” in a certain method of online marketing that I have been interested in for a long time. What I learned from him is that most of the so called “guru launches”, you know, the $1997 or more launches, leave out ALLOT of the real secrets.
Guess what. Most of what is taught is way over-complicated and I think it might even be by design in some cases in order to keep people confused and sell them more stuff.
Don’t get me wrong, I am lucky enough to have found a few really great, low-key successful marketers who really do share what really works and they don’t charge 3 months worth of mortgage payments either.
I still see online friends I have known for years struggle around and some don’t want to hear anything you have to say about what they are doing wrong, and it’s hard to watch knowing they are completely wasting their time and money. Others that I have known have completely vanished and I guess they just gave up.
Anyway, this post is more of a rant and also I hope to let you know that working with offline clients is HUGE right now, and it will be for a couple of years, then the market will get saturated with all kinds of marketers flooding in.
You can be successful offline by not getting greedy with your price structure, but not giving away the farm either. Because those that got greedy might find that when a local person comes along and offers to do the same work for thousands less, the greedy marketer will lose that client.
I expect competition to get fierce, and some will make allot of money just going around and undercutting the prices of the greedy marketers.
Again, as far as this blog, it will be taken down, and totally re-built.
I really don’t need to blog for income, as I am doing well with what I am doing. But, I feel compelled to do something to help the so called “newbie” and the people who are just going around in circles not knowing which end is up or down.
In closing, keep your chin up, and just know that most of what you are seeing and hearing out there is totally over-complicating how to make money online. It requires hard work to be successful, but it’s not as complicated as it seems.


August 29th, 2010
Charles Graham 
A couple of weeks ago I happened upon an article called “You Deleted Your Cookies? Think again”.
When we first start out in our
that came from within.
Until I changed my mindset, I fussed over spending too much money on tools and courses to learn how to make it in this wonderful industry which offers anyone with motivation, commitment, desire, and a work ethic success and independence that is hard pressed to be found doing anything else in life.
Why? Because I remember how much I dreaded having to sit down and try to write a dozen e-mails to load into an auto-responder. And I am convinced that most people who purchase an auto-responder feel the same way. Not only that, but people are no longer very appreciative of getting a slew of sales pitches in their inbox.
Use your auto-responder to inform your network-marketing prospect, not sell them. Inform them of a new blog post you’ve written. Let them poke around your blog and see the products you recommend. Have your own personal reviews on the products you are recommending.
One of the biggest and most common mistakes people who are new to Facebook lead generation make is sounding like a sales person. As if that’s not enough, they sometimes will also pimp the “latest, greatest opportunity”. 